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LignUp to use Amazon for VoIP web services

02 Mar 2007

LignUp is to use Amazon Web Services products to power its VoIP-enabled LignUp Web Services, applications and mashups, the company has revealed.

The use of Amazon Simple Storage Service (S3) and Amazon Elastic Compute Cloud (EC2) will provide developers with a web services-based platform for quickly creating VoIP services.

By using LignUp's products alongside Amazon's, a number of functions, including built-in call control, media control, presence, PBX, voicemail, and unified messaging capabilities will be possible, along with allowing voice WAV files to be created and converted to MPEG-3 files.

Kevin Nethercott, LignUp president and chief operating officer, said: "Enterprises serving businesses and consumers alike are beginning to recognise that the next 'killer apps' will use voice to create a richer experience, facilitate collaboration, and foster customer loyalty.

"With its robust, scalable S3 storage and EC2 compute services, Amazon gives us unlimited ability to scale and support developers as voice becomes an integral part of their applications and web services."

The first customer to use the integrated LignUp solution will be the British call centre services firm Careline, which will migrate its 1,000 UK-based agents to the new system.

David Jackson, IT director of Careline, said: "In this competitive industry, many large enterprises have become used to the cost models seen with using call centres overseas. We wanted to be able to offer a high quality service from the UK but be price competitive to these models.

"The LignUp solution leveraging Amazon Web Services is enabling us to do just this through proven capabilities for creating and storing VoIP-based applications and by providing a flexible and scalable platform for us to adapt and grow our business.".

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