Forrester Predicts Big Rise In Enterprise Video
Respected international analyst firm Forrester Research has found a big jump in interest in the use of video by corporations.
In its recent report ‘The Immediate Future Of Enterprise Video,’ the group polled decision makers to find a significant rise in the number of this class of organisation planning to deploy internally focused video as part of what it calls “engage and inform” employee engagement programmes. Forrester found such programmes centre on things like use of enterprise IP and digital video for video based training and product demonstrations.
However, while some plans are not yet that ambitious, the group says a surprising proportion of its sample is looking to do way more than just post a video or two – like establishing platforms for live video distribution, video conferencing integration and access to such content by staff on smartphones and tablets.
While welcoming such moves, the report cautions that to get there, organisations serious about development of an engaging internal video platform will need to invest, either by hiring or developing appropriate video staff and expertise, or looking to a trusted third party for such skills.
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