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Gartner: Use Video To Improve Marketing Effectiveness

Lifesize - Video Conferencing

By 2017, the chief marketing officer (CMO) in most enterprises will be spending more on IT than the CIO.

And a big chunk of what they could be investing in, according to the analyst group that’s made that prediction, is video.

Video is one of the transformative technologies that marketers are increasingly taking more seriously, says Gartner’s research VP, Laura McLellan.

McLellan told US business journalists this week that she is getting told more and more often by CMOs that video, as it touches almost every part of business communications, is shaping up to be a very attractive technology.

Video conferencing is seen by this side of the business as a prime-time technology for delivering product introductions, corporate news events and customer training McLellan has found – who like the fact that video means each party has the other’s undivided attention.

Interest like this is part of, she went on to add, a closer and closer collaboration between the organisation’s marketing and IT functions, where the former are now accessing greater and greater budget and resource.

A company with affordable but high-quality business video that could help organisations along the lines the analyst suggests is high definition video conferencing leader LifeSize.

For more information about LifeSize, please click here.

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