LifeSize Champions Cause For Unified Communications
For business video to really take off, it needs to shake off the last of its proprietary heritage and move to the same approach to interoperability as being pioneered by the smartphone industry.
That’s the sober view of experts at video conferencing leader LifeSize, who say that too many players in the market are clinging on to approaches like asking users to purchase costly gateway appliances to call third-party video conferencing devices. Just imagine, they ask, if an iPhone user couldn’t call an Android mobile to get an idea of how out of step that approach now seems.
That’s where industry initiatives like UCIF – the Unified Communications Interoperability Forum (www.ucif.org) – could help. UCIF is a non-profit network of communications technology vendors who all share the same goal: to bring the promise of truly unified communications (UC) to life.
Beyond supporting the aims of UCIF, the company says interoperability has been a core component of all its product design and is indeed a feature its leadership considers “a necessity” in encouraging broader adoption of unified communications.