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LifeSize Explains Why Modern Businesses Need Video Conferencing

Lifesize - Video Conferencing

It’s now widely known that the non-verbal aspect of communication accounts for as much as 93 per cent of human interaction. In conjunction, if we use FaceTime and Skype to contact friends and family during the week, why don’t we use video to speak to customers?

Given the rise in social media and user-friendly IT, maybe we shouldn’t be surprised that consumers are starting to embrace video; but do businesses ‘get’ the power of this technology to the same degree?

According to Simon Dudley, whose role at LifeSize is to make the power of video for business better known, the signs are all pointing to just such acceptance.

Moreover, while video is getting more attention, what Dudley and other experts would like to see is an even greater use of what he dubs ‘enterprise-grade video collaboration’. This grade of technology is of such high quality it leaves the video services we have started to use every day in the dust and  can be utilised to support a wide range of business services.

After all – if you just use email, that’s 93 per cent of communication that just won’t get employed.

Dudley works for LifeSize – the high definition video conferencing arm of IT giant Logitech.

For more information about LifeSize, please click here .

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