FalconStor Expands to Europe with Localised PartnerChoice

FalconStor Software have announced that it will be installing the company’s profit-rich, three-tiered channel partner programme, PartnerChoice, in Europe. The three tiers of engagement available with the PartnerChoice programme are designed to “invest resources to build long-term relationships, increase partner profitability and maintain the highest level of customer satisfaction,” says marketing director for FalconStor EMEA, Dominique Hautsch.

Additional to the new partner programme is The PartnerPlace portal, which enables partners to track opportunities, manage account information and access an extensive knowledgebase of resources. To guarantee the highest possible levels of use by partners working in different markets, this programme has been customised and localised for major markets across Europe.

Stuart Ginn, sales director at CAE Technology Services, said: “PartnerPlace gives us direct access to competitive information, marketing documents and immediate support, which will allow us to streamline sales processes, improve productivity and ultimately close more business.”

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