Marketer Tells LifeSize She Couldn’t Live Without Video
What’s the biggest business benefit of video conferencing? It may turn out to be not the often cited payback of saved travel costs, but a much more human quality – trust.
That’s the conclusion of Patricia Hursh, founder and chief client officer of a Colorado-based marketing outfit called SmartSearch Marketing, who believes “Video goes much farther in building trust than a voice on the phone.”
Hursh, a customer of LifeSize, the leading vendor of HD video communications systems , says that for her video is both an ideal tool for helping her geographically-scattered team work together, it’s also an ideal way for them to forge the kind of deep bonds with customers that other media just don’t manage.
“That kind of relationship could be done effectively one-on-one through occasional client visits, but when you think of a core team of five individuals, the expense [of such travel] becomes cost prohibitive,” she says.
As a result, while video, she thinks, will “not completely replace the way people do business now,” it will grow in acceptance as it helps build “closer connections, enables collaboration and streamlines operational costs”.
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