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Why Are Firms Turning To Video?

Lifesize - Video Conferencing

What is the key to getting the most out of modern workplace video?

It may start with setting aside a dedicated space where a high-quality room-based system can be placed – then expand out into the staff desktop, laptops and mobile clients.

That’s according to at least one expert who should know – Simon Dudley, Video Evangelist at video communications for business leader LifeSize.

Dudley says he has seen many clients start with the room-sized project then very successfully penetrate out, with the new targets acting as effective extensions and support of the original room solution.

What’s even better, he believes, is that these desktop level video applications soon start becoming replacements for the original room meetings – securing the beachhead, as it were, of business video in the day–to-day employee culture.

And while the majority of meetings still take place room to room, before long, his customers tell him, the technology aspect becomes pretty much invisible.

Dudley notes that this kind of dispersal of functionality closely mirrors other current important IT trends – such as the transition, symbolised by cloud, from dedicated, central infrastructure to a more diffuse virtual rollout.

Dudley works for LifeSize – the high definition video conferencing arm of IT giant Logitech.

For more information about LifeSize, please click here.

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