Your Secret Technology Weapon For Closing Sales? Video
What’s the one weapon a modern sales force is typically missing from its armoury? In far too many cases it’s a compelling way of easing communication, keeping in touch with customers and ensuring that extra dimension of non-verbal interaction, the face-to-face element, is always there despite geographical separation. In other words – modern video technology.
That’s the experience, at least, of experts at business video conferencing leader LifeSize, who have found that in a field like sales, where business success is dependent on building and maintaining personal relationships with clients, video can be a powerful aid indeed.
Sales staff on the road can do just that (build and maintain vital client contact), but what’s even better is that they can utilise video to easily keep fully plugged-in to what is happening back at the office and corporate headquarters too.
As for its direct applications to sales problems, in a recent blog post LifeSize highlights how video can be used to conduct global collaboration sessions with users, conference with partner firms, hold handy business reviews even when not all participants are in the country, as well as stream, record and archive examples of best practice or success studies for research and to show to other customers, as just a few examples.
LifeSize is the high definition video conferencing arm of IT giant Logitech.